Growth Plan
Making it easier for clients to find you on Google
MassageHero Growth is designed to help your practice appear higher and more clearly on Google — so new clients can find you more easily, without you having to do ongoing marketing.
It focuses on improving how your practice shows up in Google Maps and search results, and supporting that visibility over time through practical, proven steps that make sense for local massage businesses.
The goal is simple: to help your practice show up more often, in more of the searches that matter.
Why being visible on Google changes everything
Most massage therapists don’t enjoy marketing.
They don’t enjoy self-promotion.
They don’t enjoy “putting themselves out there”.
And they certainly don’t enjoy feeling like they have to constantly remind people that they exist.
That’s completely understandable.
The good news is that not all marketing feels like marketing.
When your practice shows up clearly on Google — especially in Google Maps — something different happens. People who already need help find you at the exact moment they’re looking. There’s no convincing, no selling, and no chasing.
For therapists who rank well, marketing becomes quieter. Bookings feel steadier. And much less energy is spent trying to be seen.
This is why Google visibility is so powerful.
It allows your practice to grow without asking you to become a marketer — or spend time doing things you don’t enjoy.
How Growth helps your practice be found
Once your MassageHero system is in place, Growth becomes the part that quietly works on being found — while you focus on your clients.
Staying visible when people are searching
Growth helps your practice stay visible in Google Maps and search results, so you’re more likely to be found by people nearby who are already looking for massage — without relying on constant promotion or manual marketing.
Understanding what’s helping — and what isn’t
Growth keeps track of how your visibility is changing over time, helping you understand what’s supporting your position, what may be holding you back, and where small, realistic improvements could help you be found more easily.
Reducing the need to market yourself
By improving how your practice is understood and trusted by Google over time, Growth helps reduce your reliance on active marketing, so more bookings come from people finding you — not from effort you have to keep repeating.
Understanding your visibility, without having to figure it out
One of the hardest parts of improving visibility is not knowing whether anything is actually changing.
With Growth, we track how your practice is showing up on Google and share a clear monthly overview of what’s happening.
You’ll see where you currently appear, how things are trending, and when there’s something worth paying attention to — explained in plain English.
Strengthening your website for local search
Your website plays an important role in how easily clients can find you on Google — especially when they’re searching for a specific type of massage in your area.
As part of Growth, we look at how your services are represented on your website and make sure each one has the best chance of being found. For many therapists, this means creating or improving individual pages for the types of massage they offer — such as deep tissue, sports, therapeutic, or relaxation massage — clearly connected to their location.
This helps Google understand not just who you are, but what you offer and where you offer it — which is what makes first-page rankings much more achievable in most local areas.
Each month, we gently strengthen your website by improving or adding one focused page — whether that’s a service page or a helpful supporting article — based on what will realistically help your visibility most.
If you’d like to share a few thoughts about how you work or how you explain a treatment to clients, we can incorporate that. If not, that’s completely fine. The process is designed to support your visibility without creating extra work for you.
For therapists who want to be more visible
MassageHero Essentials helps your practice run smoothly, with booking, reminders, follow-ups, and reviews handled in one place.
Growth is designed for therapists who want to go a step further — improving how easily new clients can find them on Google, without taking on the work of ongoing marketing.
It’s not required to use MassageHero well, and it isn’t something you’re locked into.
Growth is simply there when visibility becomes important to you.
What Growth includes
As part of the Growth plan, we actively work on improving how your practice appears on Google — both in Google Maps and in search results — through the following ongoing work:
Google Maps (GBP) visibility monitoring
Tracking where your practice appears in Google Maps and how that visibility changes over time.Monthly visibility and ranking reports
Clear, plain-English summaries showing where you currently appear, what’s improving, and what may be holding you back.Ongoing Google Business Profile updates
Regular posts and updates to keep your profile active, accurate, and visible to Google and potential clients.Website visibility support
Ongoing improvements to help your website rank on the first page for relevant local searches.Service-specific page optimisation
Creating or improving individual pages for the types of massage you offer (for example deep tissue, sports, therapeutic), each clearly connected to your location.One focused website update per month
Each month we improve or add one high-impact page — typically a service page or a supporting article — based on what’s most likely to improve your visibility.Local search keyword tracking
Monitoring how your website and services appear for relevant local searches, not just general traffic.Backlink opportunity recommendations
Clear guidance on realistic, relevant link opportunities you can pursue locally if you choose to.Website and Google alignment checks
Making sure your website and Google profile stay consistent so they support each other properly.